The Unraveling of a Sequel: Jon Watts' Struggles with Apple's Streaming Strategy

  • Daniel Graf
  • Dec 02, 2024
  • 0
The Unraveling of a Sequel: Jon Watts' Struggles with Apple's Streaming Strategy

The recent developments surrounding a certain film have sparked discussions about the future of cinematic releases, particularly in the context of streaming services. While streaming platforms have become increasingly popular, their approach to theatrical presentations can vary significantly.

Wolfs will not be receiving a follow-up, a decision made by director Jon Watts. Apple has taken a somewhat unconventional path when it comes to releasing its films. Although it is among the few streaming services that venture into theaters, it does not apply this strategy to all original content. For instance, in 2024, Fly Me to the Moon premiered in theaters before its scheduled release on Apple TV+ in December. On the contrary, the high-profile film Wolfs, starring Brad Pitt and George Clooney, bypassed theaters entirely and went directly to Apple TV+.

This shift in strategy has prompted alterations in future plans, particularly regarding the previously approved sequel to Wolfs, which has now been abandoned. Watts shed light on this situation in a recent discussion, stating that after presenting the final edit of Wolfs to Apple earlier in the year, he received a warm reception and was quickly asked to begin work on a sequel. However, the abrupt transition from a guaranteed theatrical release to a streaming-only model left him bewildered. He was only informed about this change just days before it was publicly announced.

Watts expressed his dismay and requested that Apple refrain from making any announcements regarding the sequel, a request that was overlooked as it was included in a press release intended to soften the transition to streaming. Consequently, he made the decision to return the funding allocated for the sequel. His reluctance to speak on the matter stemmed from his pride in the film and his desire to avoid any unfavorable publicity. He enjoyed collaborating with the talented cast, including Brad, George, and others.

Ultimately, the decision to halt the production of the Wolfs sequel was his own, driven by a loss of confidence in Apple as a collaborative partner. There remains a possibility that Apple may reconsider and establish a solid agreement with Watts to facilitate the creation of a sequel, as the film had made a significant impression due to its entertainment value.

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